Businesses everywhere are signing up and creating accounts in what seems like every social media outlet under the sun. However, many do this wrong and see little to no results due to lack of knowledge. I’m about to drop some of that knowledge on your business so you can be informed and begin implementing fresh and exciting social media campaigns. If you haven’t created a campaign like this before, this will be helpful!
1. Why are you doing this?
What is the end game for you? You must set goals for your social media endeavor. Before you even type into the first input box to create an account, you should have a well-defined and established goal or set of goals. Common goals for companies are:
- To increased brand awareness
- To promote products and increase sales
- Or to promote an event
You must define a purpose for this; it isn’t enough to simply sign up because it’s what all the cool kids are doing these days. Be honest and hold yourself accountable to meet your goal. Otherwise, expect the campaign to fall flat on its face.
2. When and how often should I post?
First, you need to have a schedule or timeline of important dates and reminders. If you are reading this, that means you live in the age of the smartphone, so you have a calendar literally at your fingertips. You should set the specific dates you will be running this campaign. Of course you need a start and end date, but more importantly you need to plan what dates each new post will need to be posted. In addition to being easy to manage, doing this will time box the results and help you see the benefits of your efforts.
3. What should I post?
This is the most important question and the answer can make or break your campaign. The simple way of explaining it is “if what you post isn’t good, then campaign won’t be either”. Not that the previous tips aren’t important, but they don’t matter if the content of your posts aren’t good. Here are some good tips to keep in mind when developing content for a post:
- Stunning Imagery: create and choose visuals that will catch the eye of users, things that people would find interesting to look at in a glance
- Sharable: make sure you users can easily share your videos and graphics
- Over Promotion: don’t keep posting the same content over and over, and don’t confuse “social media” with “advertising”
- Cross Channeling: create specific hashtags that can be used across all of your social media accounts
4. Where should I promote my social media activity?
Being active on your social media accounts isn’t the only thing you should do. You should also create graphics and links to your accounts on your website, newsletters, and advertisements. This will generate more traffic to your pages and give your campaign a boost. One thing to note: be tasteful with the size and location of your graphics. Don’t treat social media as the most important thing in your business if it’s not.
5. How will I know my campaign is working?
Before I answer that, try to keep in mind that you need to be flexible and willing to change if need be. Nothing is set in stone. The best piece of advice I can give for after you’ve started your campaign is to monitor your campaign with various social analytic tools, which you should be sure to have in place. Be ready to make a change if the data says so. Negative or lack of responses would suggest so. Here is a list of some free and paid tools you can consider when choosing what is right for you:
These tips and tricks will help your Facebook, Twitter, Instagram, LinkedIn and other social media campaigns be successful, but it is largely up to you to come up with good content and hold yourselves accountable for your schedule. Be disciplined enough to create goals and schedules, but flexible enough to shift when the social media atmosphere does.