Mercury New Media developed and implemented an e-commerce site with multimedia product presentation, distributor referral and extensive management tools. The new Internet presence both presents Gator Cases in a fresh marketing light and allows Gator to successfully conduct online business.
Product presentation features include detailed item descriptions, multiple images and video presentation, technical spec sheets and appropriate up-sell and cross-sell cues. Gator Cases fulfills product purchases via distributors and therefore the Gator website presents site visitors with contextual links to channel partner websites.
Features also include a Case Finder which identifies all Gator Cases merchandise appropriate for common music/pro audio manufacturer products, a zip code-based dealer locator, full site search and online forms that record requests for information (RFQs), product warranty and registration information.
Mercury New Media’s Silverware Commerce platform offers store management and reporting tools with an easily navigated administration area. Promotional, up-sell and cross-sell settings are easily managed, as are payment settings and shipping policies. Custom integration with Gator’s corporate product database keeps site offerings fresh and consistent across all sales channels.
With careful analysis of company attributes and the determination of site needs, Mercury New Media was able to create a website that offers Gator Cases a fully functioning and visually appealing ecommerce solution.
About The Client
Gator Cases is the leading manufacturer of case solutions for the music and pro audio industries. Gator Cases was the first company to integrate the OEM manufacturing of sewn, molded, wood reinforced and wheeled options direct from one factory. Gator has extensive experience in creating a wide variety of cases, including product, tool, musical instrument and molded ATA cases.
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