Client Spotlight: Manheim Orlando

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www.manheim-orlando.com

Mercury New Media developed a website and secure extranet that streamlines communication of all Auction sale information. The resulting solution provides for real-time publication of vehicle inventory, email distribution of 8,000 sale reports every week and publication of consigner ads, sale schedules and auction regulations.

Every week Manheim Orlando mailed 7,000 booklets summarizing the transaction results of the past sale and handled thousands of dealer phone calls and faxes. Auction management desired to reduce costs, digitize dealer communication and more effectively deliver upcoming sale inventory.

Sale reports are available online and emailed to 8,000 dealers within 4 hours of the close of each sale. Manheim Orlando has completely halted printing sale reports and dealers no longer wait one week for this market-setting data. Sale inventory data is also updated four times every hour.

More than 500 dealers have been registered or re-activated every year as a result of website communications. Staff time required to support dealers has been reduced by 12,000 man-hours per year. The strategic position provided by their website has led to several consigner account wins over other, less digitized auctions.

Seeking a method of efficiently moving vehicle inventory without jeopardizing the flow of sales, Manheim Orlando employed Mercury New Media to develop a notification system that could provide potential buyers with real-time inventory alerts. Lane Alerts offer customized notifications of upcoming auction vehicles via cell phone text messages both to buyers and Manheim Orlando staff.

“Mercury New Media works with us to ensure our auction remains a national leader by using web-based technologies to better connect with our dealers. They develop innovative solutions that make us more effective and efficient, setting the standard in our industry” said Mike Johnson, Technology Department Manager for Manheim Orlando.

Results

  • 30% increase in online contacts in its first quarter
  • 100% increase in total time spent on site
  • Dealer Locator yields 180,000 dealer views per year

About Manheim Orlando

Manheim Orlando has been serving the nation’s automobile dealers, manufacturers, fleet and lease companies, and financial institutions in their vehicle remarketing needs for over thirty years. With a weekly attendance of roughly 2,500 dealers and an average weekly consignment of approximately 7,000 vehicles, Manheim Orlando is the leading automobile auction in the Southeast. A wholly owned subsidiary of Cox Enterprises, Manheim is a global organization with 32,000 employees at its 139 U.S. and international locations.

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