Mercury New Media is attracting kudos for helping to build the online profile of John Sykes’ growing investment firm as it builds a national presence: the web consultancy was just granted a Communicator Award for its development of the JHS Capital Advisors website.
The Communicator Awards program, now in its seventeenth year, is the leading international awards program honoring creative excellence for communications professionals. The awards are overseen and judged by the International Academy of Visual Arts, an organization of media, advertising, communications, and marketing professionals. Receiving more than 6,000 entries from companies and agencies of all sizes, the program is one of the largest awards of its kind in the world.
As JHS Capital Advisors began to expand after its founding in 2009, it tapped Mercury to develop a website along with Walker Brands to launch the firm’s online profile. Using the brand concept of “authentic integrity”, developed by Walker, Mercury set out to create an engaging and highly interactive website for JHS that would capture the strength of the JHS brand, its commitment to ethics, and its deep links in the community.
“Our goal was to put JHS on the map online in an inviting and powerful way,” said Chris Karlo, partner at Mercury. “We wanted to not only tell the JHS story, but show the story and show how JHS differs from the competition.”
“Mercury New Media gave us the opportunity to launch a professional site that catered to our needs,” said Eileen Canady, VP, Strategic Development & Media Relations at JHS. “This customization has given us the scalability and flexibility to continue developing our site based on our organizational growth, and its user-friendly content management system has allowed us to maintain it regularly.”
Mercury developed interactive media components, including jQuery and Flash presentations and video, allowing visitors to explore the company and its mission and values. To help spotlight JHS’s financial advisors, Mercury developed customized site administration functionality that allows each financial advisor the ability to create their own individual page within the main JHS website.
“The Communicator Award reflects that we were able to create a solution that truly met our client’s needs,” said Karlo. “We want both our clients and our clients’ clients to have a streamlined, highly professional user experience in the web environment.”
View the JHS Capital Advisors website www.jhscapital.com.
For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.