Mercury New Media is moving offices the afternoon of June 28th and will be working from our new location on July 1st. Please update your records with our new address.

  • Mercury New Media
    4350 W. Cypress St.
    Suite 702
    Tampa, FL 33607
    o:(813) 933-9800
    f: (813) 354-2596
    www.mercurynewmedia.com

We will be open Friday, June 28th and Monday, July 1st, but may have some temporary disruptions during that timeframe. However, we will be doing our best to keep them to a bare minimum and will continue to monitor and manage our standard Support access channels throughout.

Our office telephone number (813) 933-9800 and extensions will remain the same. However, our fax number will be changing to (813) 354-2596.

Should you have any questions or concerns feel free to reach out to our Support Team at support@mercurynewmedia.com or (813) 933-9800 Option #1.

We look forward to seeing you at our new location!

Mercury New Media is a Finalist for the Florida Companies to Watch awards.  The award recipients will be selected by a panel of independent judges comprised of representatives of the Associates and others as deemed appropriate by the Associates and the Foundation. The award will be based on the following criteria:

    1. Innovativeness of the product or service
    2. Response to adversity
    3. Contributions by the nominee to aid community-oriented projects
    4. Current and past financial reports
    5. Increase in sales and/or unit volume
    6. Growth in number of employees
    7. Impact of the business in the job market

      The judging panel is allowed complete discretion in determining award recipients. Final results will be announced in early August. Festivities honoring the 2013 Florida Companies to Watch winners will be held October 24, 2013, at Hard Rock Live.

      About Florida Companies to Watch

      Florida Companies to Watch is presented by the Florida Economic Gardening Institute (GrowFL) at the University of Central Florida in association with the Edward Lowe Foundation.  Economic Gardening is a philosophy that embraces strategies to grow existing businesses in a community, region or state and is the basis for the entrepreneurship programs at the Florida Economic Gardening Institute (GrowFL). Initially created in 2009 as a pilot program, GrowFL, at the University of Central Florida, is now a critical component to Florida’s entrepreneurial ecosystem and the state’s overall economic development strategy. GrowFL focuses its efforts on initiatives that strengthen the service offerings of entrepreneurial support organizations throughout Florida and by delivering critical research and strategy support to help second-stage growth entrepreneurs prosper. GrowFL has helped more than 400 companies create more than 1,400 new jobs statewide since 2009.

      The Edward Lowe Foundation brings you Companies to Watch to recognize the vital role second-stage companies play in the economy. The foundation champions the entrepreneurial spirit by working with entrepreneur support organizations nationwide to encourage peer learning among second-stage business owners.

      Mercury New Media is moving offices the afternoon of June 28th and will be working from our new location on July 1st. Please update your records with our new address.

             
      Mercury New Media
             
      4350 W. Cypress St.
             
      Suite 702
             
      Tampa, FL 33607
             
      o:(813) 933-9800
             
      f: (813) 354-2596
              www.mercurynewmedia.com

      We will be open Friday, June 28th and Monday, July 1st, but may have some temporary disruptions during that timeframe. However, we will be doing our best to keep them to a bare minimum and will continue to monitor and manage our standard Support access channels throughout.

      Our office telephone number (813) 933-9800 and extensions will remain the same. However, our fax number will be changing to (813) 354-2596.

      Should you have any questions or concerns feel free to reach out to our Support Team at support@mercurynewmedia.com or (813) 933-9800 Option #1.

      We look forward to seeing you at our new location!

      Original Author: Pam Huff
      Director of News Operations
      Tampa Bay Business Journal

      @ Lakeland-based Publix Super Markets Inc., the user experience doesn’t have to end at the checkout. The grocer is going beyond the aisles to keep customers engaged, informed and coming back for more.

      The company has two different Twitter handles that serve their own purpose.

      @Publix is meant for interacting with customers, sharing information about products, services and events, and for answering questions. When there’s an issue with a store and a customer needs assistance, @Publixhelps is the place to go.

      “Usually when we’re resolving an issue, we need more so we try to take them offline to get additional information,” said Maria Brous, director of media and community relations for Publix.

      The company has a customer service and social media team, with one social media manager and five social media specialists on the team, handling Twitter and Facebook — the two main networks where “customers are having conversations with us and about us.”

      But the company didn’t jump into Twitter the moment it began. Like many others, it did some research about the social media platform to see if it was the right fit.

      “We wanted to be sure we understood the social world,” Brous said.

      While Publix launched a Facebook page in 2011, the Twitter handles weren’t established until Feb. 4, 2013.

      “We wanted to make sure we were growing fans, that we understood the way they

      communicated with us, then the same with Twitter,” Brous said. “Anytime we do anything — social or in-stores — we’re always very careful to … do the analysis.”

      ‘A whole different animal’

      Part of that communication with customers, especially on Twitter, is the quickness to respond. “Twitter is a whole different animal; the speed in which they expect interaction,” Brous said of followers.

      Indeed, while a standard customer service line at a company can be expected to remain open during Monday through Friday business hours, people are on their smartphones and tablets 24/7, 365 days a year.

      At Datz in Tampa, the restaurant’s social media manager isn’t a 24/7 employee, but she watches social media — including

      @Datz4Foodies on Twitter — quite often, and gets support on that end.

      “She’s kind of always keeping an eye to make sure we’re responding more or less in real time,” said Datz Marketing Manager Kate Perry.

      Datz Owner Suzanne Perry is always watching Twitter, too, and will jump in at times if needed, as will Kate (no relation).

      While there are no set rules or time frame to respond to direct tweets, Kate Perry said it’s pretty organic, and it would be “very strange if someone tweeted us and we didn’t respond within a few hours.”

      The eatery also created a handle for @DatzDough, its newer endeavor earlier this year.

      Datz’s main goal is to connect — but that doesn’t mean a promotion or two won’t sneak its way in from time to time.

      “We absolutely do not use it as a place to inundate our customers with promotional materials,” Kate Perry said. “That being said, we do get a lot of traffic on Twitter from people … some saying ‘I’m here right now, what should I have?’ We actively engage in that all day long.”

      For the love of products

      Let’s face it: when a customer hates a product, they’ll say it any way and anywhere they can. The same goes for customers who love a product — or most retailers would hope.

      @ Tervis Tumbler (@TervisTumbler), based in North Venice, Melissa Allen, vice president of eCommerce, has a threefold way of using Twitter: as an extension of customer service, a way to bring the popular tumbler brand to life, and to create engagement and fun fodder with customers.

      A social media specialist position was created almost three years ago, around the same time the company’s social media presence ramped up.

      “We’re on the fortunate end where the vast majority is a true profession of love,” Allen said. But when there is an issue and a customer is looking for help, the team tries to respond within one to three hours, and keeps an eye on it during the evenings and weekends.

      When Allen started at Tervis five years ago, Twitter was still coming into its own. Now, it’s a place where the conversation can continue constantly.

      “Don’t just let them post one thing and let it go,” Allen said of followers. “Get more out of it. Be that means where your fans can unite.”

      Not just sales

      Christopher Karlo, partner at Mercury New Media (@ckarlo), often hears clients say, “OK I’ve tweeted, so I get more sales, right?” He has to tell them: Wrong.

      He agrees it’s more about the conversations created and dialogue waiting to be had. Most importantly, it’s about listening to customers.

      “Go listen for a bit — that’s where I tell people to start,” he said.

      Along the same lines as Publix, he advises clients to research and see if Twitter fits into the marketing strategy.

      “Maybe not,” he said, “because it takes a lot of time and attention to do it well enough to generate business value from it.”

      See Original Story

      Mercury New Media was recognized with an Award of Distinction for our work on the Pinellas Education Foundation website and the Hill Ward Henderson website in the 2013 Communicator Awards competition.

      The Communicator Awards program, now in its 19th year, is the leading international awards program honoring creative excellence for communications professionals. The awards are overseen and judged by the International Academy of Visual Arts, an organization of media, advertising, communications, and marketing professionals. Receiving more than 6,000 entries from companies and agencies of all sizes, the program is one of the largest awards of its kind in the world. 

      For additional information, contact Melissa Miller at (813) 933-9800 ext. 2422.

      About Mercury New Media

      Mercury New Media is a full service web consultancy specializing in website, custom web-based application development and online marketing. Founded in 1998, Mercury has designed, developed and managed more than a thousand websites and web-based applications for organizations across the U.S. and internationally – from start-up companies to the Fortune 500. With over a decade of experience and a multitude of clients well served, Mercury New Media is fast becoming the “go-to” web consultancy for organizations seeking an effective online presence. For more information, please visit www.mercurynewmedia.com.

      Sencommunications found themselves with a capable but somewhat rigid e-commerce website and in need of a more flexible e-commerce system for their Plantronics product line. Mercury New Media developed a high fidelity e-commerce storefront targeted at Sencommunications’ commercial customer base together with a highly informative and brand-targeted website. With a unique and distinctive interface coupled with customizations developed for Sencommunications Mercury New Media was able to tailor fit a pinpoint solution for Sencommunications’ needs.

      In addition to a highly professional and scalable ecommerce storefront Mercury New Media’s Silverware platform provided Sencommunications with a robust administration suite that provides web page management, ecommerce storefront management and detailed reporting. The administrative suite enables Sencommunications staff to review orders, create promotional offers and compute shipping and taxation in real time. Integration with Sencommunications’ ERP system (SagePro) provides a product update wizard that effortlessly keeps the storefront in sync with current product information.

      I couldn’t be more proud of the work our team put together for the new Sencommunications website. From the beautiful design to the detailed product display pages and powerful administrative features, our designers and developers truly delivered a Creative Solution. The Sencommunications staff was tireless in their efforts and ideas for the new website; I look forward to what we can accomplish together in the future.” said Donald Bickel, Mercury New Media Partner.

      Sencommunications is now able to provide an always-on ecommerce store for their commercial accounts and present up-to-the-minute product and pricing information. Furthermore, Sencommunications is well poised to implement high-end ecommerce sites for each of their corporate accounts with account information tied to their ERP system.

      Results

      • Expanded online sales beyond exclusive corporate accounts
      • Increased customer satisfaction and purchases
      • Reduced product management headache by integrating with internal ERP system Learn More

      About Sencommunications®

      Sencommunications®, Inc. provides outstanding service in the sales and support of telecommunications equipment with over 20 years of experience in headsets, phones and telecommunications products and services. As a Premium Plantronics® Distributor, Sencommunications is a one stop shop for all business telecommunications needs. In 2006 and 2008, the Tampa Bay Business Journal ranked Sencomm as one of the top successful women-owned businesses in the Tampa Bay area. In 2005, Diversitybusiness.com ranked Sencommunications as a top diversity-owned business in the United States.

      www.gatorcases.com

      Mercury New Media developed and implemented an e-commerce site with multimedia product presentation, distributor referral and extensive management tools. The new Internet presence both presents Gator Cases in a fresh marketing light and allows Gator to successfully conduct online business.

      Product presentation features include detailed item descriptions, multiple images and video presentation, technical spec sheets and appropriate up-sell and cross-sell cues. Gator Cases fulfills product purchases via distributors and therefore the Gator website presents site visitors with contextual links to channel partner websites.

      Features also include a Case Finder which identifies all Gator Cases merchandise appropriate for common music/pro audio manufacturer products, a zip code-based dealer locator, full site search and online forms that record requests for information (RFQs), product warranty and registration information.

      Mercury New Media’s Silverware Commerce platform offers store management and reporting tools with an easily navigated administration area. Promotional, up-sell and cross-sell settings are easily managed, as are payment settings and shipping policies. Custom integration with Gator’s corporate product database keeps site offerings fresh and consistent across all sales channels.

      With careful analysis of company attributes and the determination of site needs, Mercury New Media was able to create a website that offers Gator Cases a fully functioning and visually appealing ecommerce solution.

      About The Client

      Gator Cases is the leading manufacturer of case solutions for the music and pro audio industries. Gator Cases was the first company to integrate the OEM manufacturing of sewn, molded, wood reinforced and wheeled options direct from one factory. Gator has extensive experience in creating a wide variety of cases, including product, tool, musical instrument and molded ATA cases.

      Learn More

      To learn more about the topics presented in this newsletter, or to learn how you can offer a newsletter of your own through Mercury New Media’s Silverware Platform, please contact your Mercury New Media Relationship Manager.

      Mercury New Media is attracting kudos for helping to build the online profile of John Sykes’ growing investment firm as it builds a national presence: the web consultancy was just granted a Communicator Award for its development of the JHS Capital Advisors website. 

      The Communicator Awards program, now in its seventeenth year, is the leading international awards program honoring creative excellence for communications professionals. The awards are overseen and judged by the International Academy of Visual Arts, an organization of media, advertising, communications, and marketing professionals. Receiving more than 6,000 entries from companies and agencies of all sizes, the program is one of the largest awards of its kind in the world. 

      As JHS Capital Advisors began to expand after its founding in 2009, it tapped Mercury to develop a website along with Walker Brands to launch the firm’s online profile. Using the brand concept of “authentic integrity”, developed by Walker, Mercury set out to create an engaging and highly interactive website for JHS that would capture the strength of the JHS brand, its commitment to ethics, and its deep links in the community. 

      “Our goal was to put JHS on the map online in an inviting and powerful way,” said Chris Karlo, partner at Mercury. “We wanted to not only tell the JHS story, but show the story and show how JHS differs from the competition.”

      “Mercury New Media gave us the opportunity to launch a professional site that catered to our needs,” said Eileen Canady, VP, Strategic Development & Media Relations at JHS. “This customization has given us the scalability and flexibility to continue developing our site based on our organizational growth, and its user-friendly content management system has allowed us to maintain it regularly.”

      Mercury developed interactive media components, including jQuery and Flash presentations and video, allowing visitors to explore the company and its mission and values. To help spotlight JHS’s financial advisors, Mercury developed customized site administration functionality that allows each financial advisor the ability to create their own individual page within the main JHS website.

      “The Communicator Award reflects that we were able to create a solution that truly met our client’s needs,” said Karlo. “We want both our clients and our clients’ clients to have a streamlined, highly professional user experience in the web environment.”

      View the JHS Capital Advisors website www.jhscapital.com

      For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

      The Tampa Bay Business Journal article, “Job stats, payroll number tell only part of Tampa Bay’s economic story,” by Margie Manning, looks into the region’s economic decline and growth over the past decade.

      In the article Manning uncovers the sectors of the economy where businesses in Tampa Bay are flourishing and also where they are faltering.  The article also delves into some local businesses strategies for optimizing their workforce during the economic downturn.

      Karlo chimed in regarding Mercury New Media’s area of expertise as an up and coming web consultancy and how the economic struggles have affected business.

      To read the entire article and find out where you and your company stand in the economic story of Tampa Bay between 200-2010 please visit the Tampa Bay Business Journal‘s website.

      The Tampa Bay Business Journal article, “Job stats, payroll number tell only part of Tampa Bay’s economic story,” by Margie Manning, looks into the region’s economic decline and growth over the past decade.

      In the article Manning uncovers the sectors of the economy where businesses in Tampa Bay are flourishing and also where they are faltering.  The article also delves into some local businesses strategies for optimizing their workforce during the economic downturn.

      Karlo chimed in regarding Mercury New Media’s area of expertise as an up and coming web consultancy and how the economic struggles have affected business.

      To read the entire article and find out where you and your company stand in the economic story of Tampa Bay between 200-2010 please visit the Tampa Bay Business Journal‘s website.