The Tampa Bay Business Journal announced the rankings for the 2012 Fast 50 Awards.  Amongst the esteemed companies was the web consultancy Mercury New Media.

The 2012 Fast 50 Awards recognizes the 50 fastest growing, privately held companies in the Tampa Bay area and honors those companies that have seen continuous growth over the past three years.

In order to qualify for the award certain criteria had to be met.  First, the nominated company must be privately held and locally owned.  Also, the company must have been in operation since 2008 or before.  Furthermore, the nominated company had to meet annual revenue requirements and prove consecutive annual revenue growth from 2009 through 2011.

Mercury New Media surpassed all the criteria and landed firmly as the 40th fastest growing company in the Tampa Bay area.  The rankings were based on the percentage of annual growth over a three-year period.

Mercury New Media wins the Best Broadcasting Mobile Website in the 1st annual 2012 MobileWebAward Competition for its work on the WPDS-TV 14 Mobile Website.

WPDS-TV14, Pinellas County Schools’ television, is a low-power television station that is licensed to the school district by the Federal Communications Commission. The station provides locally produced educational and entertainment programming designed to provide an alternative to regular network television. The station provides programming on a 24-hour-a-day, seven-day-a-week schedule to more than 900,000 homes in Pinellas County.

The MobileWebAwards Competition was developed by the Web Marketing Association to honor excellence in mobile websites and apps, to recognize the individuals and organizations responsible, and to showcase the best in award winning mobile development. Each site is  judged on seven criteria including design, impact, content, creativity, interactivity, use of the medium and ease of use.  Mercury New Media is pleased to add increased recognition to such a valued client. 

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2011 award winners to highlight this year’s “best of the best” in interactive media production.

Mercury New Media was recognized with a Bronze Award at the 10th Annual Horizon Interactive Awards Competition for their work on the WPDS –TV 14 mobile site, the LSCC website and the Chapters Health System website.

The Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received many thousands of entries from countries around the world and nearly all 50 US States. The tenth annual, international competition saw over 1000 entries from 22 countries around world including: Argentina, Australia, Canada, China, Czech Republic, Egypt, France, Germany, Egypt, Hong Kong, India, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Singapore, Spain, Switzerland, Turkey, UAE, and the United Kingdom, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated 37 different categories ranging from online advertising to mobile applications. The 2011 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video, mobile applications and more.

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

Mercury New Media wins Silver in the 2011 Davey Award competition for its work for Chapters Health Systems and JHS Financial Services. Mercury New Media is pleased to add increased recognition to such valued clients.

Chapters Health System is a leader in progressive hospice and palliative care. They offer new senior independence programs that build upon our core expertise — providing compassionate, patient-centered care at every stage of your journey. Chapters Health System, formerly HPC Healthcare, is committed to improving the lives of those affected by advancing age and advancing illness, giving them independence when possible, comfort when necessary and dignity at all times.

JHS Capital Advisorsis a “new kind” of asset management firm. Their team of advisors and wealth managers are eager to assist their clients in creating the chapters ahead. Whether it’s planning for retirement, investing in education or ensuring that their clients receive objective advice on a full-range of financial products. JHS Capital Advisors will put your interests first, help select the appropriate products, and ensure consistent monitoring for proactive modifications.

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2011 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small firms do every day. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets. The Davey levels the playing field so entrants compete with only their peers and can win the recognition they deserve.

The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

Mercury New Media wins Silver in the 2011 W3 Award competition for its work for Chapters Health System. Mercury New Media is pleased to add increased recognition to such a valued client.

Chapters Health System is a leader in progressive hospice and palliative care. They offer new senior independence programs that build upon our core expertise — providing compassionate, patient-centered care at every stage of your journey.  Chapters Health System, formerly HPC Healthcare, is committed to improving the lives of those affected by advancing age and advancing illness, giving them independence when possible, comfort when necessary and dignity at all times.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. The W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.  The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo! In its sixth year the W³ Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts. In determining winners, entries are judged based on a standard of excellence and scored on a ten point scale by the judges.

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

Mercury New Media wins the Standard of Excellence award in the Financial Services category in the 2011 Web Marketing Association’s WebAward Competition for its work on the JHS Capital Advisors website.

JHS Capital Advisors is an asset management firm providing personalized client services for investors nationwide. Founded on a simple code of ethics based on integrity, transparency and full disclosure, JHS’s mission is to always put its clients’ needs and interests first, and to build a reputation for fostering multi-generational relationships. JHS has an open platform that offers a full suite of financial products and services, enabling greater choice and autonomy for its advisors. Founded in 2009 by John H. Sykes, JHS Capital Advisors is headquartered in Tampa, Florida, and is a subsidiary of JHS Capital Holdings.

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Now in its 15th year, the WebAwardprogram is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.  Each site is  judged on seven criteria including design, innovation, content, technology, interactivity, copywriting and ease of use.  Mercury New Media is pleased to add increased recognition to such a valued client. 

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

Analyze, assess and create a plan

Name: Christopher Karlo

Title and company: Partner, Mercury New Media

Years with the company: Six

Years in Tampa Bay: 11

Nature of business: Web consultancy specializing in custom website development, Web-based application development and online marketing

Education: B.S. in business administration, College of Business Administration, University of Florida; M.B.A., Graduate School of Business, University of Chicago

Where your grew up and what it was like: I grew up in the town of Lahaina on the island of Maui, Hawaii. Life in my small town in paradise was quite idyllic in many ways including weekends filled with fishing, days at the beach and other outdoor activities. In addition, being a minority in a multicultural environment provided me with a great perspective that has served me well through life.

Tips of the trade

What do you get paid to do? Advise clients on opportunities to use the Internet and Web-based technologies to drive profitability for their business.

How do you keep yourself current in your field? I’m constantly reading online journals and perspectives of thought leaders within the fields of marketing and technology.

How do you generate new ideas? I keep my eyes and ears open for things that may work well for our business or our clients’ businesses. These often appear in different contextual situations.

How do you organize your “things to do” list? I use the basics of Outlook Notes to keep track of things that need done, along with Calendar to schedule times to do them – all of which integrate with my iPhone so that I always have access to what I need.

Who is your mentor and why? My dad provides guidance and assistance when called upon to do so, while never intruding. His strong moral compass, sense of compassion and business savvy consistently afford me new ways of looking at challenges and opportunities that I face in life.

Background check

What was your first paid job? I was a financial bank analyst for Barnett Bank. I was responsible for analyzing internal bank performance and identifying opportunities for improving bank profitability.

How did you get started in your current career? I went to business school with the intent to get into the field of management consulting. While there, I realized that business strategy and technology were particular areas of interest, and I joined a firm upon graduation that specialized in consulting Fortune 500 companies on just that.

If you could have dinner with one person you’ve never met, who would it be and why? The Oracle of Omaha. In addition to admiring Buffett’s prudent approach to value investing learned under the tutelage of Benjamin Graham, he is a down to earth, personable and often funny man.

If you weren’t in your current career, what would you be doing? I would most likely be an attorney or a chef.

What is your favorite activity with your family? We like to cook together and spend time at the park. I enjoy watching the wonderment of exploration that constantly occurs with our boys.

What’s a fact about you that few people know? I’ve seen more than 500 live music performances in my life.

Who are your heroes in the business world and why? Bill Hewlett and Dave Packard because they pioneered the blueprint for today’s technology companies while building one of the most respected global tech companies in the world.

What trait of yours makes you the most successful? The ability to analyze and assess a situation to quickly develop a plan of action

What music do you have in your car right now? My Morning Jacket, Motley Crue, Chemical Brothers, Death Cab for Cutie, Flaming Lips and Radiohead.

Words to the wise

What advice would you give to someone starting out in your field? Be careful not to flippantly chase the shiny new things that constantly pop up and remember that technology doesn’t change the fundamentals of business, only what’s possible within them.

How could Tampa Bay change to be more business friendly? Increased focus on the need for an improved transportation infrastructure. The recent setback in Hillsborough County’s transportation referendum was a setback but not the end of what can be done.

Written by: Pam Huff

See: Original Story at Tampa Bay Business Journal

Click to view complementary video interview

Mercury New Media’s software team members have earned certification in development for the latest Microsoft .NET 4.0 framework, the company announced today.

“We are one of the few local firms with .NET developers that work with the latest 4.0 framework that Microsoft offers, and even fewer are certified in its usage,” says Chris Karlo, partner at Mercury. “Our development team members’ certifications in 4.0 shows that we can provide clients the very latest in programming capabilities.”

The .NET Framework is Microsoft’s comprehensive programming model for building applications that have visually stunning user experiences, seamless and secure communication, and the ability to model a range of business processes. Microsoft’s certification program validates the technical, professional, and architectural skills of a select group of development firms using the .NET framework.

 For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

“Attaining the software development competency allows us to put cutting-edge solutions at our clients’ fingertips,” says Chris Karlo, partner at Mercury. “We are able to provide the flexibility and agility of the Microsoft platform to help our clients migrate their offerings to the cloud in the most innovative and effective way.”

The Microsoft Partner Program features a range of benefits for Mercury and its clients:

  • The ability for Mercury to stay abreast of emerging Microsoft technologies and deepen its skills in their deployment
  • Tools and resources to help Mercury develop best-in-class web-based solutions for clients
  • Periodic client satisfaction audits conducted by Microsoft to ensure that client solutions are delivered in highly professional manner.

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.

To better reach clients and prospects through a smartphone and tablet interface, Mercury New Media has launched a new mobile website available on devices’ web browsers. The site – m.mercurynewmedia.com – allows users to access news and information about Mercury and its offerings, providing a streamlined browsing experience on iPhones, iPads, Blackberries, Androids, and similar devices. Users can quickly access Mercury’s portfolio and request a quote for services in an easy-to-navigate environment.

“Creating good-looking, effective mobile sites is an important service we offer our clients, and we wanted our own web presence to reflect this expertise,” says Chris Karlo, partner at Mercury. “With the increased reliance on smartphones and tablets for conducting business research, we wanted to make sure that visitors to our site are able to access the highlights quickly and easily.”

For additional information, contact Melissa Inama at (813) 933-9800 ext. 2422.