Online Eyecare Practice Management and Training
For many years BSM Consulting has provided BSM Connection as a simple web-based subscription that gives Ophthalmology practice staff access to distance learning, practice management solutions, webinars and articles. A service of BSM Consulting, Connection is a popular and unique solution with a legacy going back several years.
BSM Consulting, a trusted expert in business and education consulting for medical practices, has a long history in creating and publishing insightful content and courses via Connection. As Connection’s scope and scale escalated, the need for a modern digital publishing platform to keep up with creation of content had become a major challenge.
three different users, three different experiences
A Connection student user is able to select courses from the course catalog, save them to their profile, consume course content in several formats including onscreen, flipping books and video, take a test, view their score and print a certificate of completion.
The Manager’s Toolkit
Practice human resources, compliance officers and business managers are responsible for making sure employees are up-to-date with professional best practices, information and certifications. The Manager’s Toolkit makes their job a little easier, by enabling them to add and manage Connection students, assign courses and view activity and progress reports.
Built atop a robust enterprise content management system, BSM Consulting staff can upload courses, webinars and other content to be displayed to site subscribers. Connection also provides a plethora of digital content that administrators can also curate, update and make available to subscribers outside of the distance learning platform.
how we did it
BSM Consulting can add or edit courses and tests for BSM Connections for Ophthalmology’s site online at any time with no coding. Administrators can easily upload educational content such as videos, flipping books and PDFs. Also users are managed and secure payment is collected on the site.
Within one month of the launch of the new Connection platform, site analytics show subscribers access Connection content from phones and tablet – a modality never previously available to users. Inbound customer service calls reflect an energetic uptake of the new online learning delivery mechanism.
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With this updated digital platform, BSM Consulting has plans to extend Connection beyond Ophthalmology and into Optometry and medical fields outside of eyecare. With a solid online platform and administration suite future revenue and subscriber growth into new fields will scale without major fundamental development.