A Digital Field App For A Highly Mobile Workforce

Coca-Cola Beverages Florida distributes Coca-Cola beverages of every type to thirsty and loyal customers throughout Florida. With sales and distribution servicing tens of thousands of retail locations, Coca-Cola Beverages Florida wanted to arm their field staff with a mobile application to ensure they were putting their customers first.


where to begin


Mercury collaborated with Coca-Cola to brainstorm potential solutions, key features and form factors for a solution that would provide the results the company needed. Next, we took our initial whiteboard sketches and developed key wireframes and quick prototypes to both iron out details and ensure our shared understanding.


With a solid vision and prototypes in hand, Mercury commenced to planning construction. To provide an application with the required fidelity and phone features, Shine product owners decided to construct both an iPhone app and an Android app in Xcode and Android Studio, respectively. Azure was selected for cloud-based services and storage.

Preparing to Scrum

We finished out “Sprint 0” activities by forming a cross-functional Scrum team, wrote Agile project epics and authored initial user stories with acceptance criteria. We implemented Agile tracking and management with Visual Studio Team Services as well as automated build and release tooling for continuous deployment.


how we did it


final product

“You want support from partners who are agile, insightful, and savvy. That’s what we get with Mercury. As a result, we lean on them heavily, whenever possible.”
Terrence Gee
Chief Information Officer

Built Using

Admin Control

Coca-Cola Beverages Florida management can add or edit Shine input opportunities using a browser at any time with no coding. Management staff can build surveys with combinations of UI elements ranging from a text inputs to radio buttons to dropdowns. Furthermore, each survey can be finely targeted at the appropriate retailer and outlet corresponding to each promotional campaign.

As field staff provides input using the Shine app, management can view and download results in real-time along with Excel output for offline analysis. Return on promotional investment is evaluated in a complete loop from program initiation to field execution to monitoring and through to result analysis.

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Program Responses
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Within one week of launching the Shine app, over 99% of Coca-Cola Beverages Florida field staff had installed the app on their iPhone or Android work phones and submitted over 8,000 responses. District managers report unprompted comments from Coca-Cola’s retailers about a sense of increased service.

With this new digital field app, Coca-Cola management is now able to closely monitor compliance with promotional campaigns and call out the need for greater field forces to boost sales and operate in the field more efficiently.



Based on the rapid uptake of Shine by both managerial and field staff, the next version of Shine is already in the planning stages. The next iteration of Shine will likely provide additional intelligence for field staff, oversight and metrics for district managers as well as richer data reporting. Business intelligence reporting will enable company managers to discern patterns across promotional campaigns, retailers and accounts.

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