Marketing Internationally to Consumer and Business Customers

Masonite designs and manufactures premium doors for construction and renovation. Both Consumers and Architects come to Masonite’s website for product selection, inspiration, and a gateway to their purchase.

features

WordPress Multisite

Multiple Sites

The multisite WordPress install enables Masonite to host five individual, but related websites from a single codebase and one web hosting account. Each business group now has complete content and branding autonomy while shared elements such as theme, plugins, and custom code can be distributed and maintained using a single pipeline.

This offers the marketing team convenience and saves them valuable time. Since everything is shared, they can access the five websites with one login and update all of the plugins and themes at once, or configure any coding simultaneously.

Robust Editor

Masonite’s website uses the Elementor Pro page builder to give non-developers complete drag and drop control over the page design. This enables faster content creation and editing to keep the site fresh and useful, along with the ability to easily test and adjust layouts to optimize marketing performance.

Streamlined Customizations

To further enhance performance, WordPress plugins were avoided across the five websites except for the most fundamental features (i.e. Page Builder, SEO, and External Media). Installing additional plugins negatively impacts site performance and makes a site more vulnerable. All project-specific customizations were added manually to ensure minimal overhead and complete control over additional code.

"Working on the Masonite website was a true honor - I am very proud of Masonite's trust in Mercury to handle this crucial project! Strategic use of React for SPA features within the context of a highly-manageable WordPress CMS was truly the best of both worlds."
Donald Bickel
MercuryWorks Partner

results

final product

“You want support from partners who are agile, insightful, and savvy. That’s what we get with Mercury. As a result, we lean on them heavily, whenever possible.”
Terrence Gee
Chief Information Officer

Built Using

We developed Masonite’s website using these core technologies:

Built Using

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increase in Google PageSpeed score
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increase in actual page load time throughout site

Masonite immediately reaped the benefits of its revamped website.  For example, it is now easier for its various target audiences to quickly find, research and ultimately purchase the type of door for their specific needs.

By implementing a superior CMS, it allows the marketing team to update and add new content easily across its five business groups under one centralized location.  Finally, as a result of optimizing their pages for speed and performance, Masonite’s website exceeds past performance goals.

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