Multiple Brand Websites for a National Hardware Manufacturer

Nationwide Industries is a leading manufacturer of hardware solutions for fence and railing professionals ranging from simple components to high-tech solutions. Nationwide manages multiple brands including The Cable Connection, Ultra-tec and RailFX. Nationwide has 2,000 SKUs comprised of steel, aluminum, stainless steel, glass-filled nylon and die castings.

With three independent brands and product sets to market, a cohesive Internet strategy based on an easy-to-manage technology solution was paramount for Nationwide. In addition to product display, the overall presentation of each brand’s information, inspiration galleries and features like dealer location were key needs for the trio of new websites.

Implementing a Multisite WordPress infrastructure for the three websites was a clear winner to unify Nationwide’s web administration under a single content management platform. Supplementing WordPress with WooCommerce for product and ecommerce management enables straightforward catalog administration for all Nationwide sites.

The end result of product development are three striking brand sites with powerful and simple content and product administration – non-technical staff make site additions and updates on a regular basis. Custom solutions including an inspiration gallery, dealer locator, resource library and a quote request wizard help drive Nationwide’s brands forward.

challenge

Product Presentation and Showcases

Locating Products

The RailFX Products section provides clean product information real estate with a marketing message and multiple product images. An elegant search mechanism makes it easy for site visitors to find the right components.

Product Details

The product details page provides information on all product systems along with detailed information on each SKU within a category. With product variations within each SKU family, grouped and individual presentation enables site visitors to grasp the many possibilities.

Showing Off Installations

Interactive and engaging inspiration gallery allows site users to view products in action and visualize their potential impact. Multiple photos, use cases and methods of installation helps to flex the many possibilities for the Ultra-tec product line.

"MercuryWorks has played an integral role to create a new user-friendly experience to RailFX and Ultra-tec. Their expertise, innovation, and business acumen kicked our digitization efforts up a notch and brought them to life. Partnering with such a strong company, who only wants the best for their customers, is core to our values."
Lindsey Fox
Director of Marketing

more challenges

Powerful Content and Product Management

The Nationwide Industries web platform does a lot more than drive brand websites – powerful administrative capabilities underpin the entire platform. From managing three sites’ page content to configuring product data and dealer information, business managers take control all from the comfort of their browser.

Management of Multiple Sites

The Multisite WordPress admin suite allows for visual drag-and-drop page creation and management, easy-to-manage menus, widgets and page layouts – all across a range of websites. Administrators can select any one of the websites they want to manage and then edit any of the pages in that site.

Product Management

Powerful WooCommerce-based product management makes keeping products up to date an easy undertaking. From the use of multiple product images, tagging and categorization we enabled Nationwide to present their products in just the way they wanted to.

Dealer Management

Nationwide staff can add and edit dealers from their site’s interactive map by simply submitting an admin form. The technical specifics of the Google Map API are kept out of the administrator’s way – they need only provide dealer information and the website’s dynamic dealer mapping feature handles the details.

Built Using

WordPress Multisite powers multiple websites from a single infrastructure and editing from a singular administrative and management suite. Multisite enables marketing staff to create and manage as many sections, pages and posts as needed.

WooCommerce is a customizable, open-source ecommerce platform built on WordPress. Using WooCommerce site administrators can create and edit products for presentation within any of the WordPress Multisite site set, utilizing imagery and product detail text.

WPEngine is a cloud-based hosting provider that provides the client with a powerful managed WordPress platform. It provides them with a pre-optimized environment that excel at speed, automation, and ease of deployment.

results

final product